Sales associate

Sales Associate Job Description

Sales Associates are individuals who sale retail products, goods and services. Sales associates are responsible for acting as liaison to customers who are looking forward to purchase an item. They are in charge for all sales activities such as assessing customer’s needs and catering information and assistance on products and services.

Sales associates are frontline of any organization. They are main point of contact between a company and its clients as they answer questions and queries, offer advice and introduce new products. If you like meeting new people and have good interpersonal skills, this maybe an ideal career choice for you.

Basic roles, duties, responsibilities of sales associates

So, what does a sales associate do? Here we have listed out basic roles, duties and responsibilities carried out by sales associates:

  • Organize sales visit
  • Keep and maintain accurate records
  • Demonstrate and present products
  • Attend sales and trade exhibitions and conferences
  • Analyze sales performances
  • Bargain packages and contracts
  • Aim to achieve annual and monthly targets
  • Manage and perform inventory checks
  • Work closely with vendors and discuss about products
  • Assist and provide guidance to customers based on previous buying

As a sales associate, you will have to meet different kind of people and perform wide variety of functions throughout the day. You will have to go an extra mile to ensure effective selling of goods and services.


  • Retail and wholesale trade
  • Insurance and finance companies
  • Business and corporate organizations
  • Government and public bodies
  • Advertising agencies
  • Manufacturing
  • Insurance and finance companies

Sales of goods and services boost the company’s annual turnover which in turns boosts the company’s profitability, solvency and liquidity. This is why sales associates play a  very vital role in determining company’s annual turnover.

Qualification and Training

This field is open to graduates from any academic background. You need to have a high school certificate or equivalent as minimum qualifications, but a degree in the following field increases the odds:

  • Business management
  • Marketing
  • Advertising

Proven working experience and efficiency is greatly valued rather than formal education. However, there are training and apprenticeship programs available for interested candidates. It can be a good opportunity to pick up new skills and keep oneself updated about new strategies, methods and technologies being introduced in the field of sales and marketing.

Most sales associates receive training at their workplace from a senior experienced sales staff once they land the job. They are taught about how sell a product effectively, how to maintain rapport with customers and other parties and so on. Undertaking internship programs, voluntary works, and training programs will show to be very helpful and give you an edge over others candidates.

Required skills or job specifications for sales associates

  • Good interpersonal and communication skills
  • Ability to negotiate contracts
  • Ability to work under pressure and meet deadlines
  • Analytical and numerical skills
  • Strong oral and written communication skills
  • Knack  for creativity and originality
  • Extensive knowledge about current scenario of market
  • Ability to forecast future and make plans


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